SEO stands for search engine optimization, which is a set of practices designed to improve the appearance and positioning of web pages in organic search results (visit https://victoriousseo.com/ and learn all about it!). When conducted correctly and consistently, Google can improve your rankings significantly, with the exception of top pages which are filtered through manually.

The main goal of SEO is to increase traffic from organic search by adding relevant keywords to the end of your website’s URL and by using meta tags to better position your site within search engine results. When it’s done correctly, Google will often give your site a “higher position in the search results” and the page may appear higher in the search results.
For more information about SEO, read our article about Search Engine Optimization.

Data Minimization

Another tool that helps us achieve higher rankings is data optimization, which is an industry term for reducing your website to as small as possible in order to increase the likelihood of being found by Google in their database. With this tool, you can compress your website from over 60 files per file, down to two and lots of other plugins, including WordPress and Microsoft Word.

Compressing your website is only beneficial in the short-term because there will be a later decision to enable your website again. As long as you can keep your servers warm, which it takes20-30 minutes, your website will be ready to re-enable in Google.